Will it go Viral? Shark Cat (on a Roomba) cleans kitchen

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Hear ye, hear ye. #SharkCat week is upon us! (yes, perfectly in line with ACTUAL Shark Week on Discovery that started August 4).

Ok, Cats really are the overlords of the Internet when it comes to YouTube videos. Cats…and laughing babies. A video with both would make my head implode (please feel free to share your Cat+Laughing Baby find in the comments below. I’d love to see some!)

But that’s not what we’re talking about today. Today, we’re talking about this adorable cat named Max-Arthur dressed in a shark costume riding around on a Roomba as it’s vacuuming a kitchen. And it’s freaking adorable!

This video is part of a momentous Internet-y occasion called #SharkCat Week! Max-Arthur’s human, Helen (aka.TexasGirly1979) seems to be launching a video a day featuring this absurdly-endearing character.

If this ferocious feline looks familiar to you, he’s of “Cat in a Shark Costume Chases a Duck while Riding a Roomba” fame.

The question, of course, is will this go viral? Personally, I think this has all the necessary ingredients to cross the 1 million mark. Cats, costumes, robots. What’s not to love, and then pass along to your friends?

Also a quick “Did you Know”, Max-Arthur was one of the nominees for the 2013 Golden Kitty Award (the Internet cat video festival) and lost to Grumpy Cat. Freaking Grumpy Cat, just monopolizing the interwebz! (as an aside, I actually have no issues with Grumpy Cat. Cracks me up!)

I'm a journalist, producer and host who thought I would get into "traditional" broadcasting until the lusty call of the Internet drew me in. I've been fortunate enough to have launched 10 web series about a wide range of niches, like: Greek culture, Wines, India and Battlestar Galactica (BSGcast FTW!). But these days I love being one-half of Nat&Marie, exploring Internet Culture and dissecting how the web affects IRL and vice versa. Instagram's my vice and Technoviking is my home boy!


  1. […] If you’ve been online for even a minute, you’ve probably noticed it’s #SharkWeek this week. Discovery Channel’s annual week dedicated to the greatest, most feared (and perhaps most misunderstood?) underwater predator, the Shark, first launched in 1987 and has now become a major part of pop culture. To the point that ad campaigns socially tag onto the phenomenon, like Tide and Volkswagon via their Vine campaigns, and YouTubers dedicate their channels to it, like Max-Arthur in #SharkCat week. […]